1. What long-term tactics can Stacey use to generate input about program improvement from potential customers? From her frequent customers?

2. What people/groups of people can assist Stacey in her efforts to “tell the story” about foodservices?

3. Should a separate public relations campaign be implemented to inform customers about the benefits of the foodservices program? Why or why not?

4. What process should Stacey and her team use to determine which lunch-building tactics should be implemented?