The W hotel brand says that it has been specifically designed to attract younger, highly affluent business
Question:
The “W” hotel brand says that it has been specifically designed to attract younger, highly affluent business travelers. This is an example of
a. Target marketing.
b. SWOT marketing.
c. Data market mining.
d. A rolling market strategy.
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Related Book For
Human Resources Management In The Hospitality Industry
ISBN: 9781118988503
2nd Edition
Authors: David K Hayes, Jack D Ninemeier
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