Do dominant ad networks enjoy strong network effects? Are there also strong network effects that drive consumers
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Do dominant ad networks enjoy strong network effects? Are there also strong network effects that drive consumers to search? Why or why not?
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Yes dominant ad networks do enjoy strong network effects This is because the more advertisers and publishers that use an ad network the more valuable ...View the full answer
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Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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