Social media critics often lament a lack of ROI (return on investment) for these sorts of efforts.
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Social media critics often lament a lack of ROI (return on investment) for these sorts of efforts. What kind of return should firms expect from social media? Does the return justify the investment? Why or why not?
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The return on investment ROI for social media efforts can vary significantly depending on a firms goals strategies and how effectively they execute their social media marketing Its important to note t...View the full answer
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Related Book For 
Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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