What are switching costs? What role does technology play in strengthening a firm's switching costs?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 22, 2023 01:11 PM

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What are switching costs? What role does technology play in strengthening a firm's switching costs?

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Switching costs refer to the expenses efforts and disadvantages that a customer or business incurs when they decide to switch from one product service or supplier to another These costs can be both mo...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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