Question: What was Beacon? Why was it initially thought to be a good idea? What were the benefits to firm partners, recommenders, recommendation recipients, and Facebook?

What was Beacon? Why was it initially thought to be a good idea? What were the benefits to firm partners, recommenders, recommendation recipients, and Facebook? Who were Beacon's partners, and what did they seek to gain through the effort?

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Beacon was a social advertising platform that Facebook launched in 2007 It was designed to allow users to share their purchases and other online activ... View full answer

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