Why do ad networks appeal to advertisers? Why do they appeal to content providers? What functions are

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Why do ad networks appeal to advertisers? Why do they appeal to content providers? What functions are assumed by the firm overseeing the ad network?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 27, 2023 09:54 PM

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Why do ad networks appeal to advertisers? Why do they appeal to content providers? What functions are

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Ad networks appeal to advertisers for a number of reasons Reach Ad networks give advertisers access to a large number of websites and other online pla...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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