Question: 1. To develop a judgment-based tool for forecasting, it is imperative that there be an understanding of the context in which the forecast is going

1. To develop a judgment-based tool for forecasting, it is imperative that there be an understanding of the context in which the forecast is going to be used. When we discussed the environment of the firm

(Chapter 2), we indicated that there were four key areas: economic, political-legal, social-cultural, and technological. As top managers go about the visioning of the future process:

a. What key questions should they be asking in each of the four areas? Be specific and be sure the questions relate to MTI.

b. What type of forecasting technique would be most appropriate for answering the questions you developed?

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