Question: 1. What pressured or motivated Ducati to implement new digital technology? 2. What costs could Ducati cut? What costs could it not cut? For example,

1. What pressured or motivated Ducati to implement new digital technology?

2. What costs could Ducati cut? What costs could it not cut? For example, could Ducati cut its research and development (R&D) budget? Explain your answers.

3. Why did Ducati need to improve communications with dealers?

4. Explain the capabilities and benefits of the DCS.

5. Why was it important to implement a change management program?

6. What other factors contributed to the success of DCS? Explain their contributions.

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1 Its sales staff struggled with conflicting or outdated data on product inventory availability and ordering time schedules The source of the problem was multiple communication systems and data silos ... View full answer

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