How does the ski travel sites quick response to visitors clickstream behavior relate to its profit margin?
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How does the ski travel site’s quick response to visitors’ clickstream behavior relate to its profit margin?
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They adjust their promotions by the ratio of clicks to sales including redesigning an...View the full answer
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Related Book For
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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