Question: 1. Why do you think Blendtecs video campaign was more appealing to viewers than a traditional product advertisement? 2. Why do you think the campaign

1. Why do you think Blendtec’s video campaign was more appealing to viewers than a traditional product advertisement?

2. Why do you think the campaign had such a significant impact on retail sales as opposed to commercial sales (e.g., sales to food service businesses)?

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