To date, Blendtec has produced more than 50 “Will it blend?” videos demonstrating the quality and power of its home and commercial blenders. Although its products will not crush a crowbar, they have been proven to pulverize just about anything else that fits in a blender jar. CEO Tom Dickson has blended iPods, Wii remotes, Transformer toys, video cameras, and even pork and beans—can and all. The company’s website also includes videos of blending experiments that consumers can try at home. Some suggestions are serious (such as grinding fresh coffee beans and blending fruit smoothies) and others are not (such as keeping debt in check by grinding credit cards to dust). Viewers may laugh, but they don’t forget Blendtec’s mighty blenders.

1. How do you think Blendtec’s video segments affect the company’s operational planning?
2. Would you recommend that Blendtec seek certification for meeting ISO quality standards? Explain your answer.