1. Why is it important that companies strive to have high rankings on search engine results pages?...
Question:
1. Why is it important that companies strive to have high rankings on search engine results pages?
2. What two basic strategies did SwellPath use to optimize the Nike Golf website?
3. How did Nike take advantage of Olympic star Misty May-Treanor’s popularity to increase its search-related Web traffic?
4. Why do organic search results produce more website traffic than PPC or paid search advertisements?
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1 Because businesses compete for our attention they have a vested interest in maintaining a high deg...View the full answer
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Related Book For 
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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