Question: 1. Why is it important that companies strive to have high rankings on search engine results pages? 2. What two basic strategies did SwellPath use

1. Why is it important that companies strive to have high rankings on search engine results pages?

2. What two basic strategies did SwellPath use to optimize the Nike Golf website?

3. How did Nike take advantage of Olympic star Misty May-Treanor’s popularity to increase its search-related Web traffic?

4. Why do organic search results produce more website traffic than PPC or paid search advertisements?

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