Question: 2. Working with another student, identify a library that you think has a good marketing strategy. List two examples of service that impress you. You

2. Working with another student, identify a library that you think has a good marketing strategy. List two examples of service that impress you. You could focus on the library’s Web site, the physical building, or social media outlets. After you have looked at this library, how does it compare to another library that you think has failed to live up to its expectations and potential? For this second library, identify marketing activities that are lacking. What recommendations do you have for improving that library’s messaging?

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