Give three reasons why CRM fails.

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 07:46 AM

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Give three reasons why CRM fails.

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Putting IT department in charge of the CRM project instead of the business users The handson busines...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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