What internal and external key factors should BreadTalk Group consider when formulating its strategy for BreadTalk? Hints:
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What internal and external key factors should BreadTalk Group consider when formulating its strategy for BreadTalk?
Hints: - Students can use SWOT to present BreadTalk Group’s internal strengths and weaknesses, as well as its external opportunities and threats - Students should complement the SWOT analysis with Porter’s 5-Forces to structurally analyze the industry landscape from an incumbent’s (i.e., BreadTalk’s) perspective
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