Question: Visit amazon.com and identify at least three specific elements of its personalization and customization features. Browse specific books on one particular subject, leave the site,

Visit amazon.com and identify at least three specific elements of its personalization and customization features. Browse specific books on one particular subject, leave the site, and then go back and revisit the site. What do you observe? Are these features likely to encourage you to purchase more books in the future from Amazon.com? Check the One-Click feature and other shopping aids provided. List the features and discuss how they might lead to increased sales.

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