(Appendices) Ethics Some celebrities lend their names to products that later turn out to be ineffective or harmful to consumers. The celebrities are paid to endorse the product by claiming they have used it. But in many cases, the celebrities know very little about it. Some celebrities have been held legally liable because people relied on their claims. When a celebrity—

whether an entertainer or athlete—endorses a product or service, do you seek to buy it based on his or her opinion alone? Do you think this marketing tactic is effective? Is it ethical? Explain why or why not. LO2-1