Badbusinessbureau.com was a limited liability company organized and existing under the laws of St. Kitts/Nevis, West Indies. Badbusinessbureau owned and operated “The Rip-Off Report,” a Website displaying consumer complaints about various businesses, including 30 or 40 complaints about Hy Cite Corporation, a Wisconsin-based marketer of dinnerware, glassware, and cookware. Badbusinessbureau did not have any assets, offices, or employees in Wisconsin. No Wisconsin company had purchased a rebuttal to a consumer complaint or ad space on the site or had enrolled in the company’s “Corporate Consumer Advocacy Program.” However, the Website was viewable in Wisconsin, and one Wisconsin resident purchased a copy of “The Rip Off Revenge Guide” through a link on the site. Hy Cite filed suit and contended that by operating the Website, Badbusinessbureau had engaged in unfair competition, false advertising, disparagement, and trademark infringement. Badbusinessbureau filed a motion to dismiss for lack of personal jurisdiction. How should the district court resolve this motion? What challenges does the Internet present in the area of personal jurisdiction? Should the rules regarding personal jurisdiction be different for Web-based businesses and transactions? Why or why not? Hy Cite Corp. v. Badbusinessbureau.com L.L.C., 297 F. Supp.2d 1154 (W.D. Wisc. 2004).