1. Can you think of other possible businesses that could use this import-add value-re-export strategy??

2. Are there ways Mark could vertically integrate to capture more of the value his business adds to the guitars?

This mini-case provides an opportunity for students to examine a situation in which a company is purchasing products (guitars) that fail to meet buyer specifications, creating an opportunity for the company to refurbish the product to an acceptable level of quality. The products are then resold, with a portion of these going to foreign customers.