1. Should foreign marketers quickly gear up for trade with Cuba, or adopt a go-slow approach and wait for the political situation to clarify? Defend your answer.

2. Does Cuba present sufficient opportunities to foreign exporters? Why or why not?

3. What problems could the political climate in Cuba give U.S. exporters or investors?

The global debate here is on the timing and transition we can expect in Cuba, now that relations are beginning to normalize. There are many issues to be worked out between the two nations, not the least of which is whether there will be compensation for or return of property to present American citizens who fled Cuba during its revolution. How consumer-oriented will the markets be? Are we correct to expect a transition to a market-based democracy, or is this unrealistic?