Comment on the stance that licensing is really not a form of international involvement because it requires

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Comment on the stance that "licensing is really not a form of international involvement because it requires no substantial additional effort on the part of the licensor."

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International Business

ISBN: 978-0470530658

8th edition

Authors: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett

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Question Posted: May 30, 2018 05:52 AM

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Comment on the stance that licensing is really not a form of international involvement because it requires

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Licensing involves a firm in the international market place even though the ...View the full answer

International Business

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