Many rational reasons exist for rejecting a particular market in the earlier stages of screening. Such decisions

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Many rational reasons exist for rejecting a particular market in the earlier stages of screening. Such decisions are made by humans, thus some irrational reasons must exist as well. Suggest some.

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International Business

ISBN: 978-0470530658

8th edition

Authors: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett

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Question Posted: May 30, 2018 05:51 AM

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Many rational reasons exist for rejecting a particular market in the earlier stages of screening. Such decisions

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International Business

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