Societal marketing is a corporate philosophy, whereas social marketing aims at changing consumer behavior. a) True b)

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Societal marketing is a corporate philosophy, whereas social marketing aims at changing consumer behavior.

a) True

b) False

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Better Business

ISBN: 9780136679745

6th Edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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Question Posted: Apr 09, 2024 03:00 AM

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Societal marketing is a corporate philosophy, whereas social marketing aims at changing consumer behavior. a) True b)

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The statement is false Societal marketing and social marketing are two different concepts Societal m...View the full answer

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