Suppose you were hired by Coca-Cola to develop a marketing campaign for a new beverage. Describe the
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Suppose you were hired by Coca-Cola to develop a marketing campaign for a new beverage. Describe the new product and then identify who would be the target market. List at least four characteristics and the corresponding market segment that define the ideal customer. Repeat the exercise for a Tesla automobile and a vacation package to a luxury spa in Arizona.
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Sure lets develop marketing campaigns for three different products New Beverage by CocaCola Product Description A sparkling fruitinfused water beverag...View the full answer
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ISBN: 9780136679745
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