The practice of corporate philanthropy a. is only a marketing strategy. b. can build stronger relationships with

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The practice of corporate philanthropy

a. is only a marketing strategy.

b. can build stronger relationships with employees and the community at large.

c. states that success can be found by competing fiercely to provide the lowest price.

d. is a strategy that works only in certain segments of industry where there is a lot of media attention.

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Better Business

ISBN: 9780136679745

6th Edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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