When a firm is confronted with excess capacity but its national currency is relatively weak, it may
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When a firm is confronted with excess capacity but its national currency is relatively weak, it may choose to export to markets with relatively stronger currencies. Ask students to discuss the logic and wisdom of basing a long-term international marketing strategy on foreign currency swings. What would a firm have to do to effectively position itself to maximize such “opportunities”?
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Basing a longterm international marketing strategy on foreign currency swings can be both a logical and a risky decision for a firm Lets discuss the logic and wisdom of such a strategy as well as what ...View the full answer
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Related Book For 
International Business
ISBN: 9780137392322
17th Edition
Authors: John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, Reid W. Click
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