You just learned about new product development, branding, and pricing.Consider how this content relates to other areas

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You just learned about new product development, branding, and pricing.Consider how this content relates to other areas of business.
What information would you need to plan for how branding and pricing impact business ethics? And how does consumer behavior affect branding and pricing?

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Better Business

ISBN: 9780136679745

6th Edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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