You work for a global business that manufactures, distributes, installs, and maintains solar water pumps in isolated
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You work for a global business that manufactures, distributes, installs, and maintains solar water pumps in isolated rural communities. Using the Hofstede Framework and the five dimensions for examining cultures, describe how your own country might be described in terms of the dimensions and the implications for the business. Comment on how the marketing might work and the likely response.
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Related Book For
International Business The Challenges Of Globalization
ISBN: 9781292450315
10th Global Edition
Authors: Kenneth Wild
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