The first time Swedish furniture company IKEA searched outside Scandinavia for new design inspiration, it looked to
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The first time Swedish furniture company IKEA searched outside Scandinavia for new design inspiration, it looked to China. The resulting product line, called Trendig, was a cultural collaboration between Swedish and Chinese artisans. What cultural and global business factors may have inspired IKEA to seek design aesthetics in China?
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International Business The Challenges Of Globalization
ISBN: 9781292450315
10th Global Edition
Authors: Kenneth Wild
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