Your company, a white goods manufacturer (primarily major kitchen appliances) based in the United States, has decided
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Your company, a white goods manufacturer (primarily major kitchen appliances) based in the United States, has decided to pursue international expansion opportunities in sub-Saharan Africa. To achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on a comparison of two sub-
Saharan African countries of your choice, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local conditions will be essential.
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Related Book For
ISE International Business Competing In The Global Marketplace
ISBN: 9781260575866
13th International Edition
Authors: Charles Hill
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