A company sells packaged cookies in Hungary. The price is €;2.50 per package. The company’s marketing team believes that in Romania, price elasticity of demand would be €;1.67. In contrast, price elasticity of demand in Ukraine would be €;0.88. Which country offers the most lucrative market,

especially in terms of recapturing start-up costs? Which pricing strategy would be viable in Romania: skimming or penetration pricing? Which would work best in Ukraine?