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international marketing
Questions and Answers of
International Marketing
Africa offers a fast growing and exciting mobile phone market, with more than 50% growth per year since 2002. More than 28% of African consumers own mobile phones; a larger market than North America.
Choose a country from three of the regions presented in Table 6.7.Using the Internet, collect as much information as you believe is needed to identify the potential for market segments based on
For the following products and countries, identify the type of warehouse that should be used as well as the method of transportation that should deliver the product to end users. Using the Internet,
What effect did the financial crisis and recession have upon world trade in 2011?
How did the GATT lead to the creation of the WTO?
What is the current status of the Doha Round of multilateral trade negotiations? Is the agreement moving forward?
What countries are negotiating to join the Trans Pacific Partnership (TPP)? What countries may be interested in joining this group? (Use information from the U.S. Trade Representative at www.ustr.gov
Pirates drive up the cost of cargo and the prices of shipments. Some believe that shippers should simply take the “long route” to gain distance from pirates. Others argue that proper arming of
Place these markets in the framework that follows.a. Indonesiab. Mozambiquec. Indiad. Bangladeshe. Nigerf. Brazilg. Turkeyh. Spaini. Singaporej. Nigeriak. Algerial. Zambiam.Perun. Jamaicao. Polandp.
For a long time, Italy, France, Germany, Finland, and very occasionally Japan, have been the only serious builders in the world to produce large cruise ships.But with recent shipbuilding takeovers,
What is meant by the term born global?
Working with its Asian American advertising agency, Toyota has built an integrated marketing campaign that includes TV, print, out-of-home, digital, and social media, primarily targeted to the Asian
The international marketer and the distributor will have different expectations concerning the relationship. Why should these expectations be spelled out and clarified in the contract?
Is use of the Internet appropriate only for large companies? Explain.
What is ‘e-business’?
Mrs Kubo is the mother of an autistic child who fortunately was diagnosed when still very young. In order to help him develop word skills when he was still a small baby, Mrs Kubo started cutting out
Introduction In 2010, New United Motor Manufacturing, Inc., a unique and highly successful joint venture between America’s General Motors and Japan’s Toyota, went out of business. NUMMI, as the
A professor and her husband, while on vacation in eastern Europe, found some beautifully handcrafted, fired-clay figurines for sale in Budapest. Displayed by the artist in a stall in a small open
eBay was started in 1995 by an entrepreneur, Pierre Omidyar, working from his home. In 2009, the company he founded had over 90 million active users worldwide and a net profit of over $8.7 billion,
IntroductionDell, Inc. was the world’s market leader in personal computers using direct sales through the Internet and over the telephone until 2005. In 2006, it experienced an unexpected decline
With what particular issues must international marketers be concerned?
On April 20, 2010 there was a blowout and then an explosion aboard the Deepwater Horizon platform of the Macondo oil well being drilled in very deep water in the Gulf of Mexico. Eleven people aboard
Toyota’s vehicle recalls: responses, problems and concerns IntroductionBetween October 2009 and July 2010, Toyota Motor Corporation recalled 8.5 million cars and trucks. The design and quality
In August 2010, Britain’s GlaxoSmithKline PLC (GSK) was facing the possibility that its highly profitable diabetes drug Avandia would have to be withdrawn from the US market. Sales of Avandia had
Select a culture with which you have had contact. How does it differ from your own culture? How might these differences affect international marketing activities, business negotiations or ongoing
The Supreme Canning Company (the true name of the company is disguised) is an independent US packer of tomato paste and other tomato products (whole peeled tomatoes, chopped tomatoes, tomatoes and
IntroductionThe Ford Motor Company issues a Corporate Citizenship Report each year. The first, Connecting with Society, was issued at its annual shareholders’ meeting held in Atlanta, Georgia in
In the decade of the 2010s, the plans and operations of Avon Inc. in marketing, research, and manufacturing throughout Asia are still being affected by actions taken after a 1998 meeting. The US
In the decade of the 2010s, the plans and operations of Avon Inc. in marketing, research, and manufacturing throughout Asia are still being affected by actions taken after a 1998 meeting. The US
The Woberg Company, located near Aarhus, Denmark, manufactured dishwashers and garbage pulverizers for home use, and cooking equipment and commercial pulverizers for restaurants. A relatively young
The Woberg Company, located near Aarhus, Denmark, manufactured dishwashers and garbage pulverizers for home use, and cooking equipment and commercial pulverizers for restaurants. A relatively young
Give examples of global market segments and companies that are marketing on that basis. Can small and medium-sized enterprises market successfully to such segments? Explain.
What changes would you make in the variables used in Table 5.6 to measure country attractiveness and competitive strength? Explain why you have added or deleted variables to those shown. Table 5.6
In 1943 a 17-year-old Swedish boy started what was to become a multibillion euro company by selling work pants and other farm supplies door-to-door. Ingvar Kamprad began selling farm implements under
IntroductionThis case describes how America’s innovative 7-Eleven stores ended up being acquired by a Japanese company and how, through continuing innovations under Japanese management, it became
Better Way (Thailand) Company Limited was founded in 1988 by Thailand’s ‘king of direct selling,’ Dr Amornthep Deerojanawong and Boonyakiat Chokwatana.Dr Amornthep had worked as a medical
SAN A/S,1 a company incorporated in Denmark, manufactures electric heating products for the industrial market. The company was founded in 1950 and was involved in a limited way in the production of
Aquabear AB was founded in 1970 in Stockholm, Sweden, as a small private company that manufactured maritime leisurewear clothing. In 1975 the company started a line of ski clothing using the brand
Select an industrially developed country (perhaps Japan or a European country) and a relatively less developed country (perhaps a Latin American or African country). Contrast the relative importance
In 2010, Avon was still in the process of rebuilding its marketing operations in China after the turmoil caused by the Chinese government’s ban on direct selling in 1998.The imposition of this ban
After many years of international consulting and trading activities with Hong Kong and China, Klaus Koehler established a services company, the Klako Group, in Hong Kong in 1979. The company provided
Hong Kong’s unequalled bridging role linking European firms with China presented itself as an ideal opportunity for former corporate banker Jennifer Chan. After founding Sinova Management
Mr Michael Quint has recently taken over the family owned, independent producer of quality wines in Germany’s picturesque Mosel River Valley. With the enthusiastic support of his wife and the
The town of Verey, Switzerland, perches among the vineyards above Lake Geneva. Wealthy retirees take in Alpine vistas as they pass their afternoons strolling along the waterfront. The most exciting
European retailers from Ikea to Zara have done quite well marketing their products in the United States. But United States retailers have had a much more difficult time in exporting their products to
What are the key essentials for a strategic alliance to be a success?
‘Licensing seems to be a fairly safe way for a manufacturer to produce in a foreign market for the first time.’ Comment.
Choose a company that has made both a direct investment in a foreign country and has become part of a strategic alliance in that same, or another, country and analyze why the company chose those
GG Farm Machinery Company is a French manufacturer of a specialized piece of machinery. Marcel Ger, the managing director of GG, was convinced there was a market in Australia for his machine and he
In 2009, after four decades of rapid growth, China surpassed the US to become the world’s largest car market in number of vehicles sold (Waldmeir, 2010a). China is currently the largest single
If not for Hong Kong, Sonya Madden believes she could never have made the quantum leap from investment banker to international fashion designer.Basing her business close to the supplies enabled the
Hong Kong’s Wah Shing Toys, one of the world’s largest toy manufacturers, has teamed up with Horizon Fuel Cell Technologies, a Singaporean developer of fuel-cell products, to lead the charge for
Which is more influential for consumers, COI or BOI?
Who are the key stakeholders for Bayonne Ham, Feta Cheese, and Champagne?
What are the differences and similarities between origin image and the origin biases?
In your domestic country of origin what are some reasons that consumers might have to disidentify with their country?
India’s Tata Motors, the nation’s largest vehicle maker, purchased bankrupt Daewoo Commercial Vehicles in 2004 in order to gain entry into the South Korean market and access to Daewoo’s
In 2010, General Motors was considering rebranding some of the vehicles produced by its Korean unit (Song, 2010). GM had purchased a controlling interest in Daewoo Motor Company, the car-making
Three things set The Pampered Chef, a direct selling company, apart from its competition in the housewares industry: a passion for providing unique, quality products, a dedication to ensuring
China’s entrance into the World Trade Organization in December 2001 meant the opening of China’s domestic market to foreign competition. However, it also opened the doors of other member
In late 2004, British fashion designer Sara Berman received an unexpected telephone call from Andrea Ragnetti, chief marketing officer for Royal Philips Electronics.Figuring the Dutch company wanted
Boeing, the Chicago-based aerospace giant, is known for its commercial aircraft. The 93-year-old company is the no. 2 manufacturer in the world of such planes, behind Blagnac, France-based Airbus.
Discuss the relationship between objective and strategy in pricing.
Discuss what you consider to be the ideal approach for establishing an export transfer price.
This company, located in Seattle, Washington, in the United States, is a distributor of engineering equipment and machine tools. The company receives an order from the Matens Company in Portugal for
The Capitool Company, with headquarters and main manufacturing plant in Racine, Wisconsin, in the United States, produces a line of capital equipment for use in a variety of industries, especially
Exchange rate fluctuations between the Japanese yen, the euro, and the US dollar have posed serious problems for Strato Designs (the name of the company is disguised).The California company produces
Nove Ltd is a large concern located in Hong Kong that manufactures a line of household appliances in which sales expansion in the past has been very rapid. Actual manufacturing takes place in
Christa Clothing International is a well-known international company headquartered in Blusen City, North Carolina in the United States. Christa specializes in fashion clothing for men and women.In
In the United States, Tang has been around for half a century, and the powdered, tangerine-flavored drink was the chosen beverage for some of the early NASA space flights. For example, in 1962
In mid-2004 the president of Eli’s Cheesecake Company, Mr Marc Schulman, was reviewing the policies that had guided the international expansion of the firm.In the 1990s the company had recognized
Go to the library and search out print media (i.e., magazine and newspaper) advertising by a company, or one of its products or brands in different countries. Does this company use standardized or
Jaguar Electronics, Inc. is a specialized electronics firm located in Charleston, South Carolina in the United States. The company was founded in 1965 and has enjoyed success and modest growth as a
Primex Marketing, Inc., formed in 1982, is an international niche marketer of Roleez® wheels and a limited line of products using the wheels. The patented wheels use very low pressure, soft, wide,
Go to a European company’s website, an Asian/Pacific company’s website, and a US or Canadian company’s website and evaluate each in terms of its use for marketing communications about the
EFI Logistics, headquartered in San Francisco, is a company providing a wide range of services to exporters and importers. In addition to performing the traditional foreign freight-forwarding and
The Tainan Glass Manufacturing Company of Taiwan (the name of the company is disguised) produces large glass sheets for windows, display cases, and industrial uses. It is one of two manufacturers in
Was Sapanan’s process in searching for and selecting suitable partners appropriate? Are there any other ways to find suitable importers who could support the company’s brand building activity?
What challenges did the company face when expanding into other Eastern European markets? How should it deal with these challenges?
Why was Sappé able to penetrate the Eastern European market? How did the brand’s success in its domestic market facilitate this entrance?
Knowing that flower production depends on availability of water, how long can the water bodies in Africa continue to feed flower production and still have enough for human consumption and,
How much value does the agent or distributor add to a bouquet of flowers or bunch of roses from Africa before it reaches the final consumers? How can this be accurately calculated to ensure fair
What types of upgrading can producers in Africa conveniently adopt to ensure increased recognition and participation in the floriculture chain?
One of the challenges for African flower and foliage producers is the need to ensure that the products reach the final consumers in good quality. Must they then produce and market their own products
Which of the international drivers and strategic efforts are likely to change more often and more rapidly?
What is the role of each international driver in implementing each of the strategic efforts?
Why have smaller countries been able to be some of the top globalized countries?
Identify five social networking sites and prepare a profile of the sites’ users in terms of demographic characteristics (for example, gender, age, geographic location). How can an international
Identify a global online retail firm and describe how it (1) Targets specific countries(2) Engages the consumer in an interactive manner.
How do Indian government regulations affect the ability of global banks to offer services there? (Consult the latest India report on the U.S. Trade Representative site at www.ustr.gov.)
"Services" often have the connotation of low level, servant-like activities. So, such services as cleaning, food provision, delivery, and protective actions are often seen as unsophisticated and
Bribery and corruption continue to be major international business challenges. Some firms claim that in many countries, public sector contracts can simply not be obtained unless major payments are
Sales of cigarettes and other tobacco products have declined in the advanced economies in recent decades. Today, only 15 percent of consumers in the United States smoke, down from more than 50
Over the past 50 years, Argentina has often achieved the highest inflation rate in the world. Recently, there has evolved a severe disagreement between politicians and business executives regarding
Explore the trade-offs between centralized and decentralized international marketing research.
Against what industries and countries did the United States file antidumping actions in recent years? (Check the U.S. International Trade Commission at www.usitc.gov.)
What implications does language have for international market research?
Compare and contrast the various research techniques explained in this chapter.
What effects has information technology had on international marketing research?
Why do firms enter the global market?
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