Go to a European companys website, an Asian/Pacific companys website, and a US or Canadian companys website
Question:
Go to a European company’s website, an Asian/Pacific company’s website, and a US or Canadian company’s website and evaluate each in terms of its use for marketing communications about the company’s product(s). What can you conclude about the promotion strategies of the websites?
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I have chosen three random companies HM European Uniqlo AsianPacific and Gap Inc US to analyze their websites in terms of marketing communication and ...View the full answer
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Related Book For 
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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