The international marketer and the distributor will have different expectations concerning the relationship. Why should these expectations

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The international marketer and the distributor will have different expectations concerning the relationship. Why should these expectations be spelled out and clarified in the contract?

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International Marketing

ISBN: 9781133627517

10th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen

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Question Posted: Mar 08, 2024 02:00 AM

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The international marketer and the distributor will have different expectations concerning the relationship. Why should these expectations

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International Marketing

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