The standard worldwide base price is most likely looked on by management as full-cost pricing, including an

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The standard worldwide base price is most likely looked on by management as full-cost pricing, including an allowance for manufacturing overhead, general overhead, and selling expenses. What factors are overlooked?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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