Visit the website of the major European retailer Tesco (http://www.tesco.com). What consumer-oriented sales promotions are highlighted? If

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Visit the website of the major European retailer Tesco (http://www.tesco.com). What consumer-oriented sales promotions are highlighted? If you were shopping at one of the stores, which promotion would interest you the most?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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