Question: Working with a small group of colleagues, develop a consensus view of private car sales in Western Europe in five years time. In order to
Working with a small group of colleagues, develop a consensus view of private car sales in Western Europe in five years time. In order to do this you will need to:
● collect historical data on car sales
● collect data on related variables: population trends, income levels, public transport, etc.
● collect published market research data
● apply quantitative techniques for trend projection
● integrate these projections with likely scenarios.
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