Question: Does it seem odd that ROI can have several limitations and it is the basis for prioritizing projects in Figure 9.2? Why or why not?

Does it seem odd that ROI can have several limitations and it is the basis for prioritizing projects in Figure 9.2? Why or why not?

Expected Project ROI 30% 20% 10% MARR Floor $10M Investment Ceiling 10%

Expected Project ROI 30% 20% 10% MARR Floor $10M Investment Ceiling 10% E F B D C A $2.5M $3.9M $2.8M 32% 25% 20% $4.5M 18% $5.1M $1.2M 12% 10% + 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 20.0 Cumulative Capital Investment

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