In Apples iconic Get a Mac advertising campaign, a middle-aged actor in an ill-fitting suit portrayed a
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In Apple’s iconic “Get a Mac” advertising campaign, a middle-aged actor in an ill-fitting suit portrayed a Windows PC, and a younger actor, dressed in fashionable yet casual clothes, portrayed a Mac. Is a Mac a search good? Why or why not? What type of advertising is Apple using to differentiate their computer against PCs?
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Whether or not a Mac is a search good depends on how you define the term If you define a search good as a product that is easily comparable and has a ...View the full answer
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