First Class Salons maintains a company website to promote its chain of 12 health salons. The website
Question:
First Class Salons maintains a company website to promote its chain of 12 health salons. The website includes links to information about its locations, special offers, and FAQs about its services as well as "About Us" and "Contact Us" links. How can First Class Salons use information from its website to gain business intelligence? Consider the various visitor-related and content-related digital metrics and suggest at least six specific metrics that First Class Salons would want to analyze. Prepare a brief report of your suggestions.
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First Class Salons can leverage the data generated by its website to obtain insights into visitor behavior and preferences By analyzing website metric...View the full answer
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