Question: How does Salesforce.com use the IdeaExchange for competitive ad vantage? What benefits does it provide to the company and its customers? As the leading CRM

How does Salesforce.com use the IdeaExchange for competitive ad vantage? What benefits does it provide to the company and its customers?

As the leading CRM software vendor, Salesforce.com is also the pioneering company that launched cloud-based software as a service (SaaS) for enterprise-level applications. Founded in 1999, the company boasts rapid annual growth. In the early years, however, Salesforce had a difficult time convincing other companies that a cloud-based solution for CRM would work or that their sensitive data would be secure.

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