Question: Reconsider Problem 4.19, Use the lessons learned from the CCW case study to address the following questions. a. What might be causing the significant shifts

Reconsider Problem 4.19, Use the lessons learned from the CCW case study to address the following questions.

a. What might be causing the significant shifts in total sales from month to month that were observed last year?

b. Given your answer to part

a, how might the basic statistical approach to forecasting total sales be improved?

c. Describe the role of managerial judgment in applying the statistical approach developed in part b.

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