Select three of the applications of management science and business analytics listed in Table 1.3. For each one, read the article that is referenced in the application vignette presented in the section shown in the third column. (A link to all these articles is at www.mhhe.com/Hillier7e.) For each one, write a one-page summary of the application and the benefits (including nonfinancial benefits) it provided.

Data from Table 1.3

 

 

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Organization IBM Intel General Motors Vungle Continental and United Ingram Micro CSAV Swift & Company Samsung Electronics INDEVAL Chevron Taylor Communications Welch's Hewlett-Packard CSX Transportation Norwegian companies Swedish Forest Industry Waste Management MISO Netherlands Railways Vattenfall Bank Hapoalim Group DHL CDC General Motors Syngenta FAA Sasol Merrill Lynch Kroger Area of Application Reduce downtime for over 840.000 servers Optimization of product design and supply chains Numerous applications Apply predictive analytics to mobile advertising Reassign crews to flights when schedule disruptions occur Data-driven marketing campaigns Various forecasting methods 4.6 $81 million Improve sales and manufacturing performance Reduce manufacturing times and inventory levels Settle all securities transactions in Mexico Optimize refinery operations Assign print jobs to printers Optimize use and movement of raw materials Product portfolio management Allocate empty railcars to customers Maximize flow of natural gas through offshore pipeline network Optimize the routes for transport services Develop a route-management system for trash collection and disposal Administer the transmission of electricity in 13 states Optimize operation of a railway network Optimize the design of offshore wind farms Develop a decision-support system for investment advisors Optimize the use of marketing resources Eradicate polio Improve the throughput of its production lines Increase the productivity of crops Manage air traffic flows in severe weather Improve the efficiency of its production processes Pricing analysis for providing financial services Pharmacy inventory management Section Annual Savings 1.2 $1 billion 1.3 $5 billion more profit 1.5 2.5 2.6 3.1 5.1 5.7 6.2 6.4 6.6 7.3 9.1 9.1 9.3 9.4 10.2 10.3 10.5 10.6 11.3 11.5 12.7 13.5 14.1 14.2 14.3 15.4 15.8 Not estimated $12 million more revenue $40 million $350 million more revenue $12 million $200 million more revenue $150 million Nearly $1 billion $10 million $150,000 $180 million $51 million $140 million $40-120 million $100 million $700 million $105 million $175 million more NPV $31 million more revenue $260 million $1.5 billion $150 million $57 million $200 million $23 million $50 million more revenue $10 million