Question: A consumer has an expected utility function given by u(w) = In w. He is offered the opportunity to bet on the flip of a

A consumer has an expected utility function given by u(w) = In w.

He is offered the opportunity to bet on the flip of a coin that has a proba-

bility x of coming up heads. If he bets &z, he will have w + z if head comes up and w - z if tails comes up. Solve for the optimal z as a function of x.

What is his optimal choice of z when I = 1/2?

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