American Paging, Inc., is the seventh largest paging company in the United States. In a recent balance sheet, it reported a current liability of \(\$ 8,452,379\) that was labeled Unearned Revenues and Deposits. A note to the financial statements explained:

What basic principle of accounting guides American Paging's handling of its unearned revenues and deposits?

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Unearned revenues and deposits primarily represent monthly charges to customers for radio paging rental and dispatch billed in advance. Such revenues and deposits are recognized in the following month when service is provided or are applied against the customer's final bill or last month's rent.