In late 2011, Green Mountain Coffee Roasters announced that its revenues increased 91 percent. The stock dropped
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In late 2011, Green Mountain Coffee Roasters announced that its revenues increased 91 percent. The stock dropped almost 40 percent immediately. Why? The market’s expectation was for revenues to increase approximately 100 percent, and the market had come to believe that Green Mountain would always deliver on its expectations.
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Related Book For
Investments Analysis And Management
ISBN: 9781118975589
13th Edition
Authors: Charles P. Jones, Gerald R. Jensen
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