1. Who are CleanBeeBaby’s target customers, and what is the value proposition that CleanBeeBaby offers? What problem is Beall solving?

2. Why does it matter that smaller retailers are experiencing much higher sales on days when Beall visits?

3. If CleanBeeBaby’s service is so great, why aren’t others doing it?

4. If CleanBeeBaby can’t be replicated easily, then is it a good idea for Beall to pursue a franchise model?

5. Of the many options available to Beall at the end of the case, which should she pursue in the short-term? Why? How?

6. Is CleanBeeBaby the right name for the business?