1. What is the value proposition that Square offers consumers? How about merchants? What are some of...

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1. What is the value proposition that Square offers consumers? How about merchants? What are some of the weaknesses of Square’s system?

2. What advantages does PayPal have in the mobile payment market? What are its weaknesses?

3. What strategies would you recommend that PayPal pursue in order to translate its dominance in alternative online payments into a strong position in the emerging mobile payment market, especially in on-premise payments?

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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