You are launching a business to create custom, short-form documentary films for businesses that want to use these films to engage with their customers to inform, to advise, to entertain, and to encourage loyalty for their company or brand. You know that once you have a core group of customers, growth will likely come quickly due to referrals. Sketch out a plan for growing the business. You can use a simple matrix to lay out the stages of growth, what needs to happen to get to a stage--such as tapping a new market or adding to your product service line--how much money you might need, and what changes in the business need to happen such as adding new employees or equipment.